Certified Real Estate Agent (CRA)
Certified Real Estate Agent (CRA)
The Certified Real Estate Agent (CRA) program prepares participants for a successful career in real estate sales and leasing. Focusing on prospecting, sales techniques, marketing, market analysis, client management, compliance, and closing strategies, this program builds job-ready real estate professionals for residential and commercial markets.
Duration: 60 hours
Mode: Online
Language: English
Mode: Online
Language: English
$ 450.00
Course Objectives
Participants will learn to:
- Understand the real estate brokerage environment
- Prospect sellers & buyers using modern tools
- Create effective listings and marketing content
- Conduct property viewings and buyer qualification
- Understand legal compliance requirements (country-specific)
- Negotiate offers and close deals
- Use CRM systems and digital marketing to grow business
Learning Outcomes (LOs)
After completing CRA, participants will be able to:
- Identify market opportunities and pricing strategies
- Prospect potential clients and acquire listings
- Market properties professionally online
- Conduct viewings & consultations confidently
- Follow legal requirements for their region
- Close sales using proven negotiation techniques
- Build a long-term client pipeline
This course is suitable for:
- Aspiring real estate agents
- Leasing executives
- Real estate sales professionals
- Fresh graduates entering the real estate field
- Career-switchers moving into property sales
- Entrepreneurs entering brokerage
Course Modules
Module 1: Real Estate Foundations & Career Readiness
Duration: 8–10 Hours
- Types of properties
- Sales & leasing structure
- Real estate documentation basics
- Agent professionalism & communication
Module 2: Prospecting, Lead Generation & Listing Acquisition
Duration: 10–12 Hours
- Exclusive vs open listings
- Prospecting strategies
- Cold calling scripts
- Developing listing presentations
- CRM lead management
Module 3: Property Marketing Strategies (Online & Offline)
Duration: 10–12 Hours
- Creating strong listings
- Using portals (Bayut, PF, etc.)
- Social media ads for agents
- Branding + WhatsApp marketing
Module 4: Legal Framework & Compliance Essentials (Country-Specific)
Duration: 8–10 Hours
UAE:
- RERA, DLD regulations
- Forms A/B/F
- Ejari, title deeds
- Brokerage licensing
India:
- RERA Act, Sale Agreement
- Stamp duty & registration
- Developer legal compliance
KSA:
- REGA regulations
- Title transfer
- Leasing & sales compliance
Other regions:
- Local documentation
- Basic real estate law...